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Igor Shifot

6:20
Viral Marketing Intro

9:15
All businesses use or should use viral marketing techniques

9:45
Why things go viral:
-It is innately viral
-Viral tools (secret sauce)
-Viral workflow (very subtle)
-Viral incentives (Not monetary)
-Viral training (user interests-centric)
-Viral seeding (Not astro-turfing or spamming)
-Viral communications (tactful but sticky- how often? which channels?)
-Viral themes (sexy, scary,etc.)

Invitation virality
Location virality

18:55
Sex sells
Scary stuff to grab attention
Free stuff
Usability as a viral mechanism

24:00
Make sure viral mechanisms are well-targeted

32:00
Viral Incentives
- Non-monetary

32:40
Viral seeding
-Where are the people who need your product?
-Find influencers on those platforms
-Do Q&As, not spam


Viral if:
People need other people to use the product


 
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