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Innovation = Invention+ Opportunity

"Being early is the same as being wrong" - your idea has to be
marketed at the right time (when understood by the market)

Consumer technologies are being adopted by the enterprise rapidly (ex:
social elements of Salesforce, Jive, etc.)

For a technical solo founder - CTO - has to either
1) eventually become CEO
2) hire an outside CEO, and limit own role

-Has been used in business for years
(ex: titles, employee of the month, certificates of excellence)
-Great in motivating people
(those things actually mean something for them)

-get rewarded for learning how to use software
-you won't buy it unless you know how to use it
-by making you learn they convert you to a paid client

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